Marketing Department News

Recent Articles and Events from the Marketing Department

""

Panama & Colombia with CBA 494/GBA 694

Explore International Business in Panama & Colombia with CBA 494/GBA 694 六九色堂鈥檚 College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited. Led by鈥
MSMA Students and Faculty

MS Marketing Analytics Spring 2022 Event

MS Marketing Analtyics dinner with faculty and students Image Pictured: AnChung Chung, Angela Lei, Angela Ratzlaff, Anna Hovhannisyan, Annyesha Lellapalli , Astrid Montoya Reynaga, Ayesha Ekram, Barbara Anguiano, Botao Yang, Brenda Felix, Brooke Behunin, Daniela Messarina, Disha Desai, Eunho Park, Freedom Paradis, Gaby Belarde, Ingrid Martin, Jose Castaneda, Jose Gaspar, Kira Hall, Krystal Padilla, Lingyi Tu, My鈥
Long Beach Downtown

Long Beach Small Business Monitor 2nd Quarter 2021

2Q/2021:  "Post-Pandemic: Helping Small Business Recover and Thrive" 
Journal of Business Research

Research on Charitable Giving

Homer, Pamela Miles (2021), 鈥,鈥 Journal of Business Research, 133 (September), 420-431. When sadness and hope work to motivate charitable giving Highlights The power of using hope and sadness in a donation appeal for a human-needs cause is explored. Empirical evidence from three studies supports the proposed sympathy + inspiration-helping hypothesis.鈥